How to build an employer brand based on cultural diversity?
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Each company carries within it the identity of the employees and managers who make it up. What if it was no longer just a question of integrating new skills but also new values, new ideas and knowledge of new markets, by making room for diversity in your recruitment choices? A successful bet.
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A key figure in Quebec entrepreneurship, Danièle Henkel has boundless determination and perseverance. After studying international relations at the University of Oran Es-Sénia in Algeria, she served as political and economic advisor to the U.S. Embassy in Algeria for 10 years. She then emigrated to Canada. Daniele Henkel Enterprises™, today recognized as the Canadian leader in the medical-aesthetic field, was born in 1996 from a simple exfoliation product: the Renaissance™ Glove. An initiative that, for the most part, was doomed to failure. Today, it is the best-selling product in its category in Canada and around the world. Daniele Henkel's Academy™ is dedicated to upgrading the skills of thousands of medical-aesthetic professionals to enable them to better contribute to the entrepreneurial ecosystem. In 2015, she conceived a partnership that is unique in the world! Franchises of high-calibre care concepts with the Uniprix chain of pharmacies. In 18 months, 80 franchises are installed. From 2015 to 2018, one of her proudest achievements was her presidency of the Parc Jean-Drapeau Board of Directors. In 2018, she was named a champion by the Government of Canada for the #WeFi initiative, a World Bank program to promote the financial independence of women entrepreneurs in developing countries. In 2019, the Honourable Mary Ng, Minister of International Trade and Minister of Small Business and Export Promotion, appointed her to co-chair a committee of national experts to develop ideas to increase the number of women entrepreneurs in Canada. In addition, since 2018 Danièle Henkel is also a member of the Advisory Board of Investissement Québec.
With twenty years of experience in the fields of education and management, half of which as an executive, Nadia has worked in the public, private and non-profit sectors. She holds a Bachelor's degree in Special Education, a Graduate Diploma in Management and a Master's degree in Business Administration. Today, she contributes to making Montreal an inclusive city as Director of the Diversity and Social Inclusion Department of the City of Montreal, notably by fighting against discrimination, inequality and social exclusion. Recognized for her unifying leadership, Nadia mobilizes strategic actors around structuring programs and projects in response to emerging social issues.
Samia Paradis Oussalah is HR manager for the Quebec company Rodeo FX and president of the board of directors of the NPO Spectrum Productions. She has been working in the human resources sector for 10 years now, including 6 years in visual effects, an industry with a large immigrant workforce in Quebec.
He has more than 10 years of experience in human resources in both large companies and SMEs. His work experience and expertise have led him to deal with various aspects of human resources management, organisational development and employer branding.