What if being adopted was the key?
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What if being adopted was the key? ADOPTE Inc. is the way that Nicolas Duvernois, founder of PUR Vodka and romeo's gin, Anne Marcotte, a successful entrepreneur and Philippe de Gaspé Beaubien III, a seasoned businessman and investor, have found to create bridges between successful entrepreneurs (adopters) and those who are at the head of emerging companies (adoptees). It's a unique entrepreneurial experience that aims to give the next generation of entrepreneurs a helping hand, both financially and strategically, at a time in the life of a business that is often critical and fraught with pitfalls: the early days. Entrepreneurs who are in the antechamber of success, get ready to live a unique experience that is sure to change your future and that of your company!
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From a modest family with no access to formal education, Anne Marcotte entered the workforce as a secretary earning $7 an hour. She then made her mark by starting her own company after losing her job. Her story "From Secretary to Millionaire" shows that success comes from boldness, creativity, risk and hard work. Anne Marcotte was named one of the 25 most successful women in Quebec by Clin d'oeil magazine. In addition, Université Laval awarded her the Hermès prize, the most prestigious award of the Faculty of Administrative Sciences. In 1996, when the rate of digital connectivity in Quebec was around 5%, Anne Marcotte launched Marcotte Multimédia Inc, an Internet solutions company. Using her survival instincts, she succeeded in building an award-winning company that was one of the most profitable in Quebec and that counted, among its prestigious clients, several retailers (Metro, Essaim/Proxim, Canac, Mondou, etc.) and publications (Les Affaires, Elle Québec, Elle Canada, Décormag, The Hockey News, The Washington Post, etc.).Ten years later, she sold her company to a major North American communications leader (Transcontinental) to devote herself to a new career focused on promoting entrepreneurship as a speaker, host and producer of entrepreneurial television series (VoirGRAND.tv/Lac-Megantic.tv), columnist (Journal de Québec and Journal de Montréal) and blogger (Les Affaires). She is also co-founder, with Nicolas Duvernois of Pur Vodka, of the entrepreneurial movement ADOPTE INC, which reinvents the assistance offered to young emerging entrepreneurs. In addition, she is often invited to sit on various advisory committees and boards of directors, such as the Commission de la capitale nationale du Québec, where she was appointed by the Council of Ministers.
An entrepreneur at heart, Nicolas Duvernois has always had a head full of ideas. It was in 2006, after a disastrous first business experience, that he decided to found PUR Vodka. Knowing absolutely nothing about the field, it was by typing the word "vodka" into the Google search engine that it all began. In order to finance it all, Nicolas worked as a sanitation employee in a hospital by night and as a vodka developer by day for almost 4 years. Today, Nicolas is the founding President of Duvernois Esprits Créatifs, the largest independent spirits producer in Canada. A visionary and creative leader, he is very involved in the communitý. With a Bachelor's degree in Political Science from the University of Montreal, Nicolas has also served on the Board of Directors of Investissement Québec. Nicolas is also the author of the three best-sellers "Entrepreneur à l'état Pur", "Vive les idées folles!" and "Réussir son télétravail", a star columnist for Les Affaires newspaper, the originator of the ADOPTE INC. movement, a lecturer and a Dragon in the popular show "Dans l'oeil du Dragon" on Radio-Canada.
An idea from elsewhere and success here: how to adapt a business model to the local culture