Entrepreneurship in business tourism in the region: is it possible to create a clientele?
Centre Stage 1
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The tourism sector is in the midst of a revival, consumer habits have changed and the clientele has moved too. Instead of going out to get their customers, what if they came to us? See how Manuela Teixeira has energized the Outaouais region and attracted its clientele to her.
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CEO of Old Chelsea Square, a residential, commercial and recreational development in Chelsea that includes several tourist accommodations and restaurants, including Chelsea Pub, Biscotti & Cie Café, Lofts du Village, and the Square Distillery (under construction), Manuela Teixeira has been involved in the Outaouais community for more than 25 years and is committed to positioning the Village of Old Chelsea as a national and international destination. Academically, she obtained a Bachelor's degree in Business Administration-Marketing in 1992 and completed a Master's degree in Communications at the University of Ottawa in 2009, specializing in social media and web marketing. Since 1993, she has been involved in various cultural institutions, serving on the boards of theatres and arts centres in the National Capital Region. Her career initially developed in the communications field. From 1999 to 2004, she took the helm of Kolegram, which went from being a small local graphic design agency to a nationally recognized agency that won its first numerous international and national graphic design awards. She then accepted a position in communications education for 4 years. In 2008, she won the National Capital Region Teaching Excellence Award. In 2009, she decided to retire to focus on various microbrewery and other product development projects. In 2016, she began developing real estate in Old Chelsea. Today, she continues to be very involved in community and economic development in the region. She was president of Tourisme Outaouais until September 2017, founder of the Chelsea Arts, Culture and Heritage Centre, founding member of the Gatineau Beer Festival, co-chair of the Confederation-Outaouais 150th Committee, etc.
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